Short articles, no clickbait, no SEO stuffing. What I'd share with a client while we wait for our coffee.
After eight years running an agency with eighty clients at once, I learned something uncomfortable: the model doesn't work for whoever pays the bill. Here's why Petit Roig is deliberately small, and why that suits you if you're an SMB.
Read the articleRunning a business in Catalonia but not from here? The local market is bilingual and has its own rules. A local consultant explains what works and what doesn't.
Thinking of adding an AI chatbot? I explain what it means legally (GDPR, AI Act, providers) from someone who builds these systems. No fear, no hype.
Most of what you hear about AI for small businesses is noise. The small part that works, works well. An honest guide to knowing what to apply and what to ignore.
I ran a Google Premier Partner agency for years. Now I work as a consultant. Here's an honest breakdown of when each model makes sense, without any sales pitch.
Google doesn't show the world's best website; it shows the business sending the strongest signals of being real, active and nearby. Google profile, reviews and website, in that order.
Discount platforms fill tables by draining your margin. Direct booking, an active Google listing and customers who come back: the channels you actually control.
In professional services you don't sell a product, you sell judgement. And judgement can't be advertised; it has to be demonstrated. Content, Google profile and LinkedIn done with care.
On 12 June 2026 Anthropic suspended Fable 5 by order of the US Department of Commerce. No notice, no return date. Six steps to avoid a single point of failure in your business.
Almost nobody who buys "AI automations" or drops a chatbot on their site can explain what it does or where their clients' data goes. Since February 2025, understanding it is also a legal duty. Where it can blow up, and how to stay in control.
Today (26 May 2026) the Council of Ministers approved the draft. Fines up to €35M, AESIA as supervisor, and 2 August 2026 as the critical deadline. What you should do this week. Includes a free diagnostic tool.
On May 15 Google published an official guide saying you don't need tricks like llms.txt, chunking, or special schema for AI search. What it means for your business.
Practical checklist to spot the obvious budget and conversion leaks on any SMB website. The same I run before proposing anything to a new client.
Three cases where I saw real AI ROI in SMBs in 2026, and three where I haven't yet. No hype.
Why the GA4 your brother-in-law set up is probably lying to you. Coming soon.