I don't invent clients or testimonials. I show you my real track record and the kinds of project I direct, with figures from projects I've led, anonymised for confidentiality.
Combined Shopping + Search Ads strategy: €3.5 returned for every €1 invested.
€197,000 managed over 8 months, at a cost per click of €5.25.
Conversion uplift by restructuring campaigns and optimising conversion (CRO).
I don't invent clients or testimonials. When I have real, publishable cases with permission, you'll find them here. In the meantime, here's how I work.
Campaigns optimised for real margin, not volume. Reliable tracking (GA4, GTM, CRM) that tells you where clients actually come from, and conversion optimisation so the traffic you pay for ends in contact, not a visit that leaves.
Search architecture by commercial intent (not empty volume) and readiness for generative search: so your business shows up and is cited correctly in AI answers (ChatGPT, Google AI, Perplexity), not just in the usual ten blue links.
I don't talk about AI as a trend: I build AI systems in production. Agents that qualify leads and automate marketing, integration of several models with cost-and-reliability routing, and the guardrails (cost control, human oversight) needed to make it work with real money on the line.
Education: Master's in AI in Communication and Media (Universidad Complutense de Madrid, with Globant), a university's own degree (título propio).
Former CEO and director of a Catalan digital marketing agency. Now, at Petit Roig, I work personally with 4-6 companies a year.
Let's talk 30 minutes. You tell me where you are and I'll tell you honestly what we could do.
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