I help accountants, law firms, architects and engineering consultancies in Catalonia win clients beyond word of mouth. Google and AI positioning, a website with real substance, high-intent advertising and AI applied to your real situation.
It's not a knowledge problem or a reputation problem. It's that the channel that brought everything in until now is drying up. Three pains I see constantly:
Referrals have filled the client roster for years. But long-standing clients retire, and the generation now making decisions searches on Google, compares websites and asks ChatGPT before calling anyone. If you don't show up there, you simply don't count.
Interchangeable websites: "multidisciplinary team", "personal service", "commitment to the client". When everyone says the same thing, the only criterion the client has left is price. And on price, there will always be someone willing to charge less than you.
Client onboarding, document collection, follow-ups, reminders: hours you don't bill and that stop you taking on more clients. Often the bottleneck is not demand: it's the capacity eaten up by repetitive admin work.
I don't sell you tools. I build you a client acquisition system that works while you bill hours.
Getting your firm to appear when someone searches "payroll advisor Vilafranca" or asks ChatGPT "a good commercial lawyer in Tarragona". Local SEO and preparation for generative search are the new word of mouth: whoever shows up with real substance wins the call.
No "multidisciplinary team". A website that clearly states what you specialise in, who you work with and who you don't, with content that demonstrates genuine expertise. A good professional services website doesn't attract more clients: it attracts better clients.
Surgical campaigns for services with active search demand: company incorporation, estate administration, activity licences, energy performance certificates. If someone's searching, they need it now. Lean budgets, geolocated and tracked down to the signed client, not just the click.
Automated onboarding, document collection without chasing by email, follow-ups that send themselves and first responses that don't wait until tomorrow. AI applied well in a professional firm doesn't replace professional judgement: it frees up time for it.
Only to illustrate the type of work and the typical figures for the professional services sector.
Important notice: This is NOT a real Petit Roig client. It is an illustrative scenario based on professional services sector benchmarks. The figures are sector reference data, not guaranteed results or a specific case. Every business is different and results depend on many factors.
An established firm with 25 years of history: stable but ageing client base, a website from a decade ago, zero active acquisition. New sign-ups had fallen from 3-4 a month to under one. The team buried in administrative work. Typical starting point in the sector.
In a scenario like this, the work would combine: a new website focused on the highest-margin specialisms, local SEO for each service's search terms, Search campaigns for services with active demand, and automation of onboarding and documentation to free up team hours. The figures above are typical sector benchmarks, not guaranteed results.
Illustrative example based on professional services sector benchmarks and reference data. This is not a Petit Roig client. Every business is different and results depend on many factors. Figures are sector benchmarks, not projections or guarantees.
I work from Banyeres del Penedes and I know professional services from the marketing side. Let's talk 30 minutes, free and no strings attached: you tell me how clients come in today and I'll tell you what I would do, honestly.
90-minute diagnostic: 290€. If we decide to work together, it comes off the first phase.
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