I help wineries, cava producers and wine tourism businesses in the Penedes and Catalonia sell direct, without relying only on distributors and middlemen. Google Ads, a website that converts, local SEO/GEO and AI applied to your real business.
It's not a quality problem. It's a commercial structure problem. Three pains I see repeatedly:
The indirect channel gives you volume but takes away your control over pricing and your relationship with the end customer. Often, 30-40% of the retail price goes to middlemen. Direct-to-consumer (D2C) exists, but it's not built to convert.
September to November: queues at the winery. February: the phone goes quiet. Done well, digital acquisition smooths the curve. The November tourist or the Barcelona buyer ordering online on a Tuesday evening doesn't care about seasonality.
You have visits, tastings and experiences, but bookings come in by phone or WhatsApp. There's no funnel. The visitor who had a fantastic experience gets no follow-up email and never buys again. That's money left on the table.
I don't sell you tools. I build you an acquisition system designed around how your real business works.
Search and Shopping campaigns to capture people already searching for "Penedes wine buy", "winery visits Subirats" or "wine tourism Catalonia weekend". Paying per click on people with real purchase intent, not curious browsers. Every euro traced back to the actual sale or booking.
This isn't about aesthetics: many Catalan winery websites lose up to 70% of visitors because the purchase journey is badly built. A booking form that works on mobile, a frictionless wine checkout and reliable tracking so you know where your real sales actually come from.
Your winery appearing when someone searches "best Penedes wineries", "where to buy artisan cava" or asks ChatGPT "recommend me a winery to visit in Catalonia". Local SEO and generative search readiness are the difference between existing or not for a buyer who doesn't know you yet.
A wine tourism visitor who gets no personalised email after their visit is a lost customer. I build automation systems that maintain the relationship (without sounding like robots), manage lead follow-up, and free up hours you're currently spending on repetitive tasks.
Only to illustrate the type of work and typical figures for the sector.
Important notice: This is NOT a real Petit Roig client. This is an illustrative scenario based on benchmarks for the winery and wine tourism sector. The figures are sector reference data, not guaranteed results or a specific real case. Every business is different and results depend on multiple factors.
A family winery producing 60,000 bottles per year: good product, a local distributor taking 35% of the margin and a website with no working shop. Direct sales represented less than 10% of revenue. A common starting point in the sector.
In a scenario like this, the work would combine: restructuring the shop checkout, Search campaigns on terms like "Penedes red wine buy" and "family wine tourism Catalonia", local SEO for discovery terms and a post-visit email flow for wine tourism customers. The figures above are typical sector benchmarks, not guaranteed results.
Illustrative example based on sector benchmarks and reference data for wineries and tourism. This is not a Petit Roig client. Every business is different and results depend on multiple factors. Figures are sector benchmarks, not projections or guarantees.
I work from Banyeres del Penedes and know this sector from the inside. We talk for 30 minutes, free and no strings attached: you tell me where you are and I tell you what I'd do, honestly.
90-minute diagnostic: 290€. If we decide to work together afterwards, it's deducted from the first phase.
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