I help Catalan manufacturers and industrial companies generate qualified leads systematically, without waiting for the next industry trade fair or hoping a sales rep stays. B2B technical SEO, niche Google Ads, LinkedIn and tracking built for long sales cycles.
The product is good. The problem is that digital lead generation either does not exist, or is built wrong for how industrial B2B actually works. Three pain points I see constantly:
In industrial B2B, a lead can take 6, 12 or 18 months to become a client. Most companies have no idea where that client came from: a trade fair, Google, LinkedIn or a referral. Without long-cycle tracking, you cannot invest intelligently in anything.
The website has product sheets, certifications and a "contact us". No copy that speaks to the buyer's problem. No CTA built for a purchasing manager researching at 11pm. Result: visitors, zero leads.
Traditional B2B channels work, but they are expensive, discontinuous and outside your control. When a sales rep leaves, they take clients with them. When a fair gets cancelled, the pipeline disappears. A well-built digital system is an asset that goes nowhere.
I do not sell you tools. I build an acquisition system that fits how your business clients actually buy, from the first click to the signed order.
Your future client is not searching for your brand name. They are searching for their problem or the solution: "custom machined components supplier Catalonia", "plastic injection moulding manufacturer Spain", "TIG aluminium welding company". Technical SEO built on real purchase intent, not on empty search volume metrics. Includes preparation for generative search (ChatGPT, Gemini, Perplexity).
Hyper-segmented Search campaigns targeting keywords with genuine B2B commercial intent. A small, well-aimed budget beats a large, poorly configured one. The secret is not the budget, it is the match between the search query, the ad and the landing page. And tracking which searches actually generate quote requests, not just clicks.
LinkedIn is one of the few channels where you can target by job title (Production Director, Purchasing Manager, industrial SME CEO) and industry at the same time. Whether it is paid campaigns or an organic company page strategy, the content has to speak to the buyer's problems, not to your products. That is what converts.
In industrial B2B, the sale closes in the CRM, not on the website. I build the connection between the first digital touchpoint and the final sale, with tracking that holds up across 6 to 18-month cycles. And I apply AI to automatically qualify leads (company size, sector, detected urgency) and prioritise the ones most worth calling first.
Just to illustrate the type of work and the typical figures for the sector.
Important notice: Illustrative example. This is NOT a real client of Petit Roig. The figures are sector benchmarks, not guaranteed results or a specific case.
A custom metal components manufacturer with 25 employees: good product, loyal clients, but 100% of lead generation based on trade fairs and the owner's personal network. No website generating leads, no Google presence for the sector's search terms. A very common profile among second-generation Catalan industrial businesses.
In a scenario like this, the work would combine: rewriting the website around B2B purchase intent, Search campaigns for terms like "custom machined parts Barcelona" or "CNC machining supplier Catalonia", LinkedIn to reach Production Directors, and a basic CRM with source tracking to know what is actually working. The figures above are sector benchmarks, not guaranteed results.
Illustrative example based on trends and benchmarks from the industrial B2B sector in Catalonia and Spain. Not a Petit Roig client. Every business is different and results depend on multiple factors (sector, sales cycle, competition, budget). The figures are sector references, not projections or guarantees.
We talk for 30 minutes, free and no strings attached: you tell me how clients come in today, where you want to grow, and I tell you what I would do. Honestly. No PowerPoint.
90-minute diagnostic: €290. If we then decide to work together, it comes off the first phase.
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