I help local shops and retailers in Catalonia attract customers where they actually make decisions: Google, mobile and AI. Local advertising, a website that converts, a Google listing that works for you, and AI applied to your real situation.
It's not a product problem or a customer service problem. It's that the buying decision no longer starts at the shop door. Three pains I see constantly:
Amazon and the marketplaces capture the search for the product sitting on your shelf. Customers browse online, compare online and often end up buying online. If your offer doesn't exist digitally, the sale still happens. It just goes somewhere else.
Most local purchases start with a mobile search: "shoe shop near me", "gift shop Vilafranca". A poorly maintained Google listing (old photos, outdated hours, a handful of reviews) leaves you off the map. Literally.
You have customers who come back, but you don't have their email address or their phone number. Every repeat purchase depends on the customer remembering you, not on a system you own. The day a competitor opens two streets away, you have no way of reminding people you exist.
I don't sell you tools. I build you an acquisition system designed around how your shop actually works.
Local campaigns to capture people already searching for what you sell: product plus city, "where to buy" plus category. If you have an online catalogue, Shopping puts your items in front of the buyer at the exact moment of decision. Paying for clicks with real purchase intent, not idle browsers.
You don't need a massive e-commerce operation. You need a fast website that shows your catalogue clearly, explains what you stock, where you are and why you, and makes the next step easy: visit, call or buy. With reliable tracking so you know what actually works.
An optimised Google Business Profile, a steady review system, and a presence when someone asks ChatGPT "where can I buy X near Y". Local SEO is the difference between being the first option in the neighbourhood or not appearing on the map at all.
The customer who bought from you three months ago and hasn't come back is not a lost customer: it's a message you haven't sent yet. I build repeat-purchase flows (new arrivals, seasonal offers, reminders) that keep the relationship alive without sounding robotic and without costing you hours.
Only to illustrate the type of work and the typical figures for the local retail sector.
Important notice: This is NOT a real Petit Roig client. It is an illustrative scenario based on local retail sector benchmarks. The figures are sector reference data, not guaranteed results or a specific case. Every business is different and results depend on many factors.
An established shop with a loyal long-standing clientele: curated product, excellent customer care and zero digital presence. Sales depended on passing trade and customers' memories. Google listing unclaimed, no customer database. Typical starting point in the sector.
In a scenario like this, the work would combine: claiming and optimising the Google Business Profile with a review system, a lean website with the catalogue and the shop's story, local campaigns for high-intent search terms, and a repeat-purchase flow by email and WhatsApp built from the very first sale. The figures above are typical sector benchmarks, not guaranteed results.
Illustrative example based on local retail sector benchmarks and reference data. This is not a Petit Roig client. Every business is different and results depend on many factors. Figures are sector benchmarks, not projections or guarantees.
I work from Banyeres del Penedes and I know local retail from the marketing side. Let's talk 30 minutes, free and no strings attached: you tell me how customers find you today and I'll tell you what I would do, honestly.
90-minute diagnostic: 290€. If we decide to work together, it comes off the first phase.
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