80% of the SMEs I see have GA4 installed but measuring it wrong. Most marketing decisions are being made on fundamentally broken data. I fix that before doing anything else. The measurement setup an agency would bill you for, built directly by me and designed for decisions, not pretty reports.
If you recognise 3 or more of these situations, it's worth a conversation.
Structured method, no BS. Every phase with a clear objective and a concrete deliverable.
I review your current GA4, what's being measured, what's broken.
GTM setup with events for your funnel, cleaned-up dataLayer, debugging.
GTM Server, Conversions API, Enhanced Conversions, CRM integration.
Looker Studio with the views you need. Training to read it.
Indicative pricing. No overage, no surprises, no long contracts.
One-off setup. After the setup, maintenance only if there have been major changes to the site or CRM. Operating cost of server-side: ~€10–30/month on Google Cloud.
If you run ads and spend more than €5K/month, yes. Without server-side, you lose 20–40% of the real signal (ad blockers, iOS, etc.) and the ad platforms optimise on incomplete data.
Setup with Consent Mode v2 as standard. No analytics or advertising events fire without explicit consent. Compliance from day one.
Usually 4 reasons: events badly configured, uncleaned dataLayer, no server-side, duplicated conversions. 3 of these 4 normally show up in accounts "set up by someone else".
If your CRM exposes an API or webhooks (HubSpot, Pipedrive, Salesforce, Holded, Zoho…), yes. If it's a custom CRM, we look at it case by case.
30 minutes free. Share your GA4 screen and I'll tell you 3 events that are probably broken without you knowing.
Book 30 minutes