I help dental clinics, physiotherapy centres, aesthetics clinics and private health centres attract their own patients, reduce dependence on directories and insurers, and cut no-shows. Local Google Ads, a website that actually converts, SEO and GBP optimised, and AI to automate reminders. All applied to your real situation.
It's not a clinical quality problem. It's a patient acquisition system problem. Three pains I see constantly in the sector:
Doctoralia, Top Doctors or your insurance network bring volume, but the patient is theirs. You don't have their data, you can't follow up, and any change in fees or algorithm leaves you exposed. Having your own direct channel changes the whole equation.
"Dentist near me", "physiotherapy clinic Tarragona" or "aesthetics centre Barcelona". If you don't appear in the top local results, your competitor is taking patients from you every day, silently. A well-maintained Google Business Profile and proper local SEO is one of the best-return investments in the health sector.
An empty slot in a private centre isn't just a missed opportunity, it's a fixed cost you've already paid. Sector studies put private healthcare no-show rates at around 10-20% on average. Well-designed automated reminders (WhatsApp, SMS, email) cut that in half without any manual effort.
I don't sell you separate tools. I build you an acquisition system designed around how a real private health centre actually works.
Geolocated Search campaigns for terms like "emergency dentist Barcelona", "sports physiotherapy Tarragona" or "laser aesthetics clinic near me". Paying per click on people with a real intention to book, not curious browsers. Every euro tracked down to the booked appointment. No inflated budgets or impossible ROAS promises.
Most private clinic websites lose 60-70% of visitors because the booking process is badly designed or doesn't exist at all. An appointment form that works on mobile, automatic confirmation replies, and reliable tracking to know where your real patients come from, not just "website sessions".
Your Google Business Profile is the first thing a potential patient sees. If it has old photos, unanswered reviews or outdated hours, you've already lost the appointment. But beyond the local pack, I also prepare your website for generative search (when someone asks ChatGPT or Gemini "what's the best dental clinic in Tarragona").
A reminder system via WhatsApp, SMS or email sent 48h and 2h before the appointment can reduce no-shows by 30-50% (sector benchmark). I build it integrated with your existing appointment management system, without changing the reception flow. The result: a fuller diary and fewer hours wasted on confirmation calls.
Only to illustrate the type of work and the typical figures for the private healthcare sector.
Important notice: This is NOT a real Petit Roig client. It is an illustrative scenario based on private healthcare sector benchmarks. The figures are sector reference data, not guaranteed results or a specific case. Every clinic is different and results depend on many factors.
A medium-sized private dental clinic: good team, good reputation among existing patients, but 60% of volume came via insurer (low margin) and the direct channel was practically non-existent. No active Google Ads, poorly maintained GBP, and a no-show rate of around 18%. Typical starting point in the sector.
In a scenario like this, the work would combine: full GBP optimisation (photos, reviews, messaging), Search campaigns for high-intent local terms, improvement of the website booking form, and an automated reminder system integrated with the diary. The figures above are typical sector benchmarks, not guaranteed results.
Illustrative example based on private healthcare sector benchmarks and my experience in digital patient acquisition. This is not a Petit Roig client. Every business is different and results depend on many factors including location, competition, budget and quality of internal management. Figures are sector reference data, not projections or guarantees. This content refers solely to patient acquisition marketing, not to medical outcomes or treatments.
I work from Banyeres del Penedes and I know the private health sector from the marketing side. Let's talk 30 minutes, free and no strings attached: you tell me where you are and I'll tell you what I would do, honestly.
90-minute diagnostic: 290€. If we decide to work together, it comes off the first phase.
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